Coca-Cola will join the Health Foundation of Ireland (HFI) as a partner in the development of an innovative new health research platform.
The company announced the news in a press release on Monday.
“The Coca-cola team has always been interested in providing our customers with a better shopping experience, and we believe this new partnership will give them access to the latest in health and wellness technology,” said Dr. Peter Gillett, President and CEO of HFI.
“It will give our team a platform to bring the best technology to our customers.”
The partnership is expected to take place by the end of 2019, with a first-of-its-kind app to offer health and nutrition information to the public.
“This partnership with Coca-COLA will enable us to bring our research into the mainstream of consumer experience and enable the wider world to benefit from it,” Dr. Gilletti said.
The HFI’s Global Research Centre is the largest body in the world that has focused on the advancement of nutrition, health and medicine, and the platform is expected in partnership with several leading health companies.
“In 2017, we were able to bring together world-class research with the industry leaders to build a unique platform that enables millions of people to be informed and engage with their food,” said Prof. Michael Hickey, Director of the Global Research Centres (GRCC) at the University of Oxford.
“By bringing together some of the world’s leading companies, the HFI is able to advance the development and deployment of new, innovative solutions that improve people’s lives and make the world healthier.
We’re delighted to welcome Coca-COKE to this exciting partnership,” Hickey added.
Coca-Cola and HFI announced their partnership on December 8, 2017.